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DENMARK Danmark
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The World of Kiehl's
160
YEARS
AGO
IN NEW YORK'S EAST VILLAGE
We Began as an Old‑World Apothecary
1851
The precursor to the original Kiehl Pharmacy, "Brunswick Apotheke", begins to serve patrons in the East Village neighbourhood at the intersection of Third Avenue and Thirteenth Street, known as Pear Tree Corner.
1894
Apprentice John Kiehl purchases the Brunswick Apotheke; renames establishment Kiehl Pharmacy.
1921 
Irving Morse, apprentice to retiring John Kiehl buys the venerable pharmacy; Russian family member Prince Karl blends "Love Oil", the original formular for Kiehl's Musk Oil.
1961
Aaron Morse takes over the family business from father, Irving Morse, and later introduces products for men.
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1964
Andy Warhol's favourite
blue astringent launched.
LATE 60s
Calendula petals are hand inserted into every bottle, still done today.
Calendula Herbal Extract Alcohol‑Free Toner
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1970s
The Morse family starts to dole
out generous samples to its customers.
1988
Kiehl's sponsors Everest Expedition; climbers scale Mount Everest, relying on Kiehl's products along the way.
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1997
Hand Care for a Cure introduced, the first Kiehl's product dedicated to a key philanthropic cause.
2004
The Flagship hosts the first ever Kiehl's "Treadathlon", breaking the Guinness World Record for a longest distance run on a treadmill in 24 hours.
2005
Kiehl's introduces Dermatologist Solutions, a collection to address specific skin conditions such as aging, irritation, sensitivity, sun spots and surface texture.
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2009
Recycle and Be Rewarded
program introduced.
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2010
Kiehl's partners with artist Jeff Koons for a limited edition collection with proceeds benefiting the International Centre for Missing & Exploited Children.
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2011
Proceeds from limited edition Rare Earth go to Waterkeeper Alliance.
"Kiehl's Gives" launches to further educate customers about Kiehl's philanthropic initiatives.
Kiehl's introduces Rosa Arctica Youth Regenerating Cream with rare Resurrection Flower
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